Hampstead, London
Decorating Fitzjohn's Avenue
Fitzjohn's Avenue, a sweeping tree-lined boulevard connecting Swiss Cottage to Hampstead village, presents some of the most imposing Victorian and Edwardian villas in north London. Our specialist decorators bring the expertise these palatial properties demand.
Heritage Context
Fitzjohn's Avenue was developed during the 1870s and 1880s as a grand residential boulevard ascending from the Metropolitan Railway station at Swiss Cottage to the ancient village of Hampstead on the ridge above. The avenue was named after the Fitzjohn family, who had held the manor of Hampstead since the seventeenth century, and its development represented the most ambitious residential building scheme in the area's history. The generous width of the avenue, with its central reservation of mature trees, was designed to create a processional approach to Hampstead that would attract the wealthiest residents to the newly accessible suburb. The opening of the Metropolitan Railway at Swiss Cottage in 1868 had made Hampstead suddenly convenient for city workers, and the developers exploited this new accessibility by building houses of exceptional size and quality. The original villas were designed for the upper echelons of the Victorian professional and mercantile classes, including successful physicians, barristers, bankers, and industrialists who desired the grandest domestic accommodation within reach of central London. The avenue became particularly associated with the Jewish community that established itself in north London during the late nineteenth century, with several prominent families building substantial houses along its length. During the twentieth century, some of the largest villas were converted to institutional use, including schools, embassies, and nursing homes, but many have been restored to residential occupation. Fitzjohn's Avenue falls within the Hampstead Conservation Area, one of the largest in London, with Camden Council and English Heritage maintaining rigorous controls over external alterations.
Architectural & Materials Analysis
Fitzjohn's Avenue presents an extraordinary sequence of large Victorian and Edwardian villas, predominantly detached, set back from the road behind generous front gardens enclosed by substantial brick walls and elaborate gate piers. The houses represent the full spectrum of late Victorian and Edwardian architectural fashion, from the Italianate classicism of the 1870s through the Queen Anne Revival of the 1880s to the Arts and Crafts and Edwardian Baroque styles of the early twentieth century. The Victorian villas are typically of red brick with stone or terracotta dressings, featuring elaborate facades with bay windows, loggias, ornamental balconies, and richly carved entrance porches. The Queen Anne Revival houses introduce shaped Dutch gables, rubbed brick arches, sunflower panels, and other characteristic motifs. The Edwardian contributions are the most ambitious, with several houses by notable architects displaying the inventive handling of traditional materials and forms that characterises the best work of the period. The avenue's ascending topography means that each successive house is set slightly higher than its neighbour, creating a dramatic perspective when viewed from Swiss Cottage at the bottom of the hill. The gardens, both front and rear, are of considerable size and many contain mature specimen trees that contribute to the avenue's verdant character. The boundary walls, gate piers, and entrance structures are substantial architectural elements in their own right, often incorporating carved stone panels, ornamental ironwork, and decorative brickwork.
Specialist Restoration & Painting Implications
The decoration of Fitzjohn's Avenue's diverse villa properties requires an architect's understanding of the specific materials and stylistic vocabulary of each house. The red-brick facades that characterise the majority of the properties should be maintained in their natural state, with lime-putty repointing in mortar carefully matched in colour and texture to the original. The stone and terracotta dressings, including carved entrance porches, window surrounds, and decorative panels, require specialist cleaning using appropriate non-abrasive techniques, and any stone repairs must use matching stone from approved quarries. The stuccoed facades, where they occur, require Keim mineral silicate paint applied over lime render. The timber joinery varies considerably by period and style, from the large-section sash windows of the Italianate villas to the small-paned casements of the Arts and Crafts houses, each requiring appropriate paint systems. Linseed oil paint provides the most historically appropriate treatment for the Victorian joinery, while microporous systems suit the Edwardian elements. The ornamental ironwork, including entrance gates, balcony railings, and decorative panels, requires painstaking hand preparation to preserve the detailing. The substantial garden walls and gate piers require periodic repointing and, where the coping stones are damaged, replacement with matching materials. The mature trees create heavy shade that affects drying conditions and encourages biological growth, requiring biocidal pre-treatment of affected surfaces.
Noteworthy Addresses & Cultural History
Several houses on Fitzjohn's Avenue are individually listed by English Heritage, recognising their exceptional architectural quality. The avenue contains notable examples of work by distinguished Victorian and Edwardian architects, including houses that represent important landmarks in the development of the domestic architecture of the period. The Hampstead branch of the Jubilee Line, accessed at Swiss Cottage station at the avenue's southern end, provides convenient transport connections. The avenue's northern end, approaching Hampstead village, provides views of the church spire and the roofscape of the ancient hilltop settlement that have attracted artists since the eighteenth century.
Academic & Historical Citations
- Pevsner, N. and Cherry, B. (1998). 'The Buildings of England: London 4, North.' London: Penguin.
- Wade, C. (2000). 'The Streets of Hampstead.' London: Camden History Society.
- Camden Council. 'Hampstead Conservation Area Appraisal and Management Strategy.' London: Camden Council.
Our Services on Fitzjohn's Avenue
We provide a full spectrum of painting and decorating services for properties on Fitzjohn's Avenue and throughout Hampstead. Each project is tailored to the specific architectural character and material requirements of your building.
Interior Painting
in Hampstead
Exterior Painting
in Hampstead
Wallpaper Installation
in Hampstead
Heritage & Period Painting
in Hampstead
Decorative Finishes
in Hampstead
Commercial Painting
in Hampstead
Ceiling Painting & Restoration
in Hampstead
Kitchen Painting
in Hampstead
Bathroom Painting
in Hampstead
Woodwork & Joinery Painting
in Hampstead
Door Painting & Spraying
in Hampstead
Sash Window Painting
in Hampstead
Own a Property on Fitzjohn's Avenue?
Our specialists possess the material science and heritage expertise required to decorate on Fitzjohn's Avenue. Contact us for an exacting assessment.