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Mayfair Painters& Decorators

Property Specialists

New Build Painting & Decorating

Flawless finishes and snagging expertise for London's finest new-build residences

Painting & Decorating for New Build Properties

New-build properties in London range from ultra-premium apartments in developments along the Thames and in Mayfair to carefully designed contemporary houses in established residential areas such as Hampstead and Richmond. While these properties arrive with a developer-applied finish, discerning buyers frequently commission a complete redecoration to achieve the colour palette, product quality, and standard of finish that a developer specification cannot provide. New-build decoration differs fundamentally from period property work: rather than managing aged surfaces and heritage features, the challenge is to achieve a truly flawless finish on modern materials, to address the inevitable snagging issues that affect even the highest-quality new construction, and to introduce warmth and character to spaces that can initially feel clinical. The clean lines and minimal detailing of contemporary architecture leave surfaces completely exposed, and any imperfection in preparation or application is immediately visible. This demands exceptional skill and an obsessive attention to detail from the decorating team.

Common Challenges

The most significant challenge with new-build properties is shrinkage. As a new building settles and dries out over its first twelve to twenty-four months, hairline cracks develop along plasterboard joints, around door liners, at the junction of walls and ceilings, and around window reveals. These cracks must be properly filled with flexible filler and reinforced with jointing tape where necessary before redecoration, and clients should be advised that some cracking may recur during the settlement period. Developer-applied paint is typically a basic trade emulsion in a limited palette, applied quickly by the construction team, and the quality of surface preparation beneath it is often inadequate for a premium finish. We frequently find poorly taped joints, unfilled screw holes, and uneven plaster skim coats that are invisible under the developer's paint but become glaringly apparent when a superior product is applied. Spray-applied finishes, which are increasingly popular in contemporary interiors, magnify these surface imperfections and require even more rigorous preparation. Newly plastered surfaces also have high alkalinity that can cause certain paints to fail if a suitable primer is not used.

Our Recommended Approach

Our approach to new-build decoration begins with a comprehensive snagging survey of all painted surfaces, identifying every crack, defect, and imperfection that must be addressed before decoration. We then carry out a thorough preparation programme including filling all cracks with flexible acrylic filler, re-taping failed joints, sanding all surfaces to a smooth and even finish, and applying a high-quality primer or mist coat to ensure consistent absorption across the entire surface. For walls, we recommend Farrow & Ball Modern Emulsion or Little Greene Intelligent Emulsion, both of which provide a more refined, deeper finish than any developer-grade product. In properties where a completely seamless, spray-applied finish is desired, we use airless or HVLP spray systems to achieve a factory-smooth result on walls, ceilings, and built-in joinery. Mylands paint is an excellent choice for new-build woodwork, offering contemporary colours with a beautifully smooth eggshell finish. For bathrooms and kitchens, we use specialist moisture-resistant emulsions that will perform well in the highly sealed, low-ventilation environments typical of modern construction. We advise clients to consider a touch-up visit twelve months after initial decoration to address any new shrinkage cracks.

Typical Scope of Work

A new-build redecoration typically encompasses every room in the property, as the objective is to replace the developer finish throughout with a cohesive, premium decorating scheme. This includes all living spaces, bedrooms, bathrooms, kitchens, hallways, utility rooms, and any walk-in wardrobes or dressing rooms. Ceiling painting is particularly important in new builds, where the flat, featureless ceilings show every roller mark and the developer's single coat of white emulsion rarely provides adequate coverage. Built-in joinery, including fitted wardrobes, shelving units, media walls, and kitchen cabinetry, may be repainted or spray-finished to match the new colour scheme. Where the property includes a private terrace or balcony, any rendered walls or metalwork in these external areas can be included. Many new-build clients also commission wallpaper installation in one or more rooms to add texture and visual interest to contemporary spaces. A typical new-build apartment redecoration takes one to three weeks, while a larger new-build house may require three to five weeks.

Price Guide

New-build redecoration projects typically range from £6,000 to £40,000 depending on the size of the property, the extent of snagging and preparation required, and whether spray finishes or specialist coatings are specified.

Frequently Asked Questions

Developer finishes are typically done to a basic specification with trade-grade white emulsion applied quickly. A professional repaint using premium paints provides far superior coverage, colour accuracy and durability, instantly elevating your new home.

Ideally, wait at least four weeks after plastering for gypsum plaster to dry fully. Painting too soon risks trapping moisture and causing peeling. We test moisture levels before starting to ensure conditions are right.

Yes. Fresh plaster requires a mist coat — diluted emulsion that soaks into the surface and creates a stable base for topcoats. Without it, paint sits on the surface and is prone to peeling. We mix and apply mist coats as standard.

Shrinkage cracks are normal as a new building settles. We fill them with flexible filler that accommodates further minor movement, sand smooth and repaint. For larger cracks we may recommend waiting until settlement stabilises.

A two-bedroom new build apartment takes three to four days for a full premium finish including mist coats, filling, sanding and two topcoats on every surface. The relatively smooth starting condition speeds up preparation.

Yes. We inspect the developer's paintwork against the sales specification, document any defects and carry out all remedial work. This is best done during the defects liability period so the developer covers the cost of any structural issues.

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